Svøm deg til Kypros is a swimming competition in Norway, where regualar people should swim a distance in a selected time periode. The price  this year is a trip to Cyprus.

We worked with the NSF team to develop an overall 'feel' for Cyprus, the competition and the messages it should convey to swimmers of  Norway. 

The result:
 Our initial concept developed into a modern identity that takes in the essence of the competion in a  playful way.